Hypebeast -
21 Aug 2020 16:46
U.K.-born, L.A.-based music producer Alexander Grant, best known as Alex da Kid, has launched his first luxury clothing label and new moniker _by.ALEXANDER. His debut collection, called "000 CHANNEL BLACK," features a mix of one-off pieces and elevated sportswear styles. Actor Gary Busey and model Irina Shayk star in the first editorial campaign, kicking off the launch.Designed and developed in Los Angeles by Grant himself, the unisex 19-piece collection is full of contrasting details and juxtap...
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